​El Aguila: Different Countries, Same Values

With business operations in Canada, Ireland, the United Kingdom, Australia, France, Germany, Italy, Spain and Mexico, Great American continues to spread its business reach outside the American marketplace. Headquartered in Mexico City, El Aguila is Great American oldest international operation, well regarded for its industry expertise and outstanding customer service. Since 1994, it has been an insurance leader offering specialized, multi-channel auto insurance in the Mexican marketplace. El Aguila auto insurance products are designed for private vehicle owners, typically over 25 years of age and / or operators of family vehicles. In 2011 the Company wrote $325 million (Mexican pesos) in insurance premiums, about $25 million in U.S. Dollars.

Juan P. Riveroll, President of El Aguila, attributes the company’s success to its strong underwriting and pricing values. “While most of our products come standard in this market, we offer specialized products that potentially lower deductibles for our insureds compared with certain products offered by our competitors.” For example, El Aguila's “Coverage 100” product lowers deductibles for collision and theft incidents to 3% against their competitors’ rates of 5% and 10%. In cases of total loss, an additional $700 is added to the overall value of the vehicle. Free replacement car and uninsured motorist coverages are also significant competitive advantages in a Market where 3 out of 4 vehicles are not insured. This approach mirrors Great American’s pricing and underwriting operating values which translates into taking products to market that are attractive and priced correctly.

Although pricing and underwriting are top priorities for Juan and his team, excellent customer service (another Great American value) is always top of mind for every employee.

The Company’s name –El Aguila—whose English translation means “The Eagle,” serves as a great marketing tool for the company. “The name serves as an asset for commercial and marketing purposes. In fact, eagles are the national emblem of both Mexico and the United States, so it’s simple for people to remember.”

El Aguila at a glance

  • 100% owned subsidiary of Great American Insurance
  • Founded in 1994
  • Headquartered in Mexico City with offices in Monterrey, Guadalajara and Puebla.
  • 180 employees

Visit our El Aguila website to learn more about our products.

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