Press Release

Great American Insurance Group’s PolicySweet® Celebrates Two Years of Small Business Innovation

CINCINNATI – June 30, 2021 – Great American Insurance Group is celebrating two years of success with PolicySweet®, its end-to-end online experience for small business customers to research, shop, quote and purchase both a business owners policy as well as workers’ compensation insurance in minutes. Launched in June 2019, PolicySweet was initially designed with specialty food and beverage retailers in mind. Since then, the site has expanded its offerings to include all Main Street small business classes.

“Insurance buying habits continue to evolve, and customers are demanding choice and an easy online experience,” said Rich Suter, Divisional President, Great American Insurance Group Alternative Markets. “To put it simply, we allow each small business to shop their way … online or with an agent. So far, more than 12,000 applicants have benefited from our flexible customer experience.”

Standing behind PolicySweet are Great American Insurance Group and Leavitt Group Agency, one of the largest privately held insurance brokerages in the United States. The pair helps to provide customers with a top-of-class insurance experience, financial stability and excellent customer service. It also provides customers with access to the knowledgeable agents and service center at Leavitt who are equipped to answer questions, resolve issues and assist with claims.

According to Suter, these first two years are only the beginning. “We are constantly expanding our lead sourcing and fulfillment capabilities. Stay tuned for a big announcement on product expansion this fall,” he said.

Policies are underwritten by Great American Insurance Company, Great American Assurance Company, Great American Alliance Insurance Company, and Great American Insurance Company of New York, authorized insurers in all 50 states and the D.C. To learn more about PolicySweet, visit

About Great American Insurance Group

Great American Insurance Group’s roots go back to 1872 with the founding of its flagship company, Great American Insurance Company. Based in Cincinnati, Ohio, the operations of Great American Insurance Group are engaged primarily in property and casualty insurance, focusing on specialty commercial products for businesses. Great American Insurance Company has received an “A” (Excellent) or higher rating from the A.M. Best Company for more than 110 years (most recent rating evaluation of “A+” (Superior) affirmed January 28, 2021. The members of Great American Insurance Group are subsidiaries of American Financial Group, Inc. (AFG), also based in Cincinnati, Ohio. AFG’s common stock is listed and traded on the New York Stock Exchange under the symbol AFG.


Diane P. Weidner
Vice President, Investor and Media Relations
American Financial Group