Press Releases

Great American Life Expands Registered Investment Advisor Support with Customer Relationship Management Integration and Electronic Delivery

CINCINNATI — May 15, 2019 — Great American Life®’s commitment to make annuities easily accessible to registered investment advisors (RIAs) remains strong with the launch of two new technology solutions.

The latest solutions include Client Relationship Management (CRM) integration and the electronic delivery of contracts. The new CRM capabilities allow advisors to import client information into the company’s electronic application system with ease. Electronic delivery further expedites the new business process by delivering annuity contracts within 24 hours of activation.

“One of the biggest challenges with integrating annuities into the RIA market is the perception of complexity. That’s why, at Great American, we believe success comes from simplicity. We are making processes easier and more streamlined for advisors and their clients,” said Tony Compton, Divisional Vice President of Broker/Dealer and RIA Sales, Great American Life.

“It’s imperative to provide technology and support that allow the products to seamlessly integrate with a fee-based portfolio. Additionally, advisors want transparent products with strong guarantees and no surprises.” Compton continued, “We’re making all of that happen, and we’ll continue our mission to be a leader in developing new technology that brings annuities to the RIA world.”

Since launching the industry’s first fee-based annuity in 2017, Great American Life has introduced several other technology solutions to support RIA needs:

State-of-the-art tools and resources

Thousands of advisors have visited to explore innovative tools and resources that illustrate the potential benefits of including a fee-based annuity in their clients’ portfolios. One of the site’s most popular features is a Portfolio Simulator, which allows advisors to build a hypothetical portfolio and analyze the impact of adding a fee-based annuity.

Streamlined new business process

Quick App℠ is Great American’s electronic application system that was designed specifically for RIAs. It allows advisors to quickly complete the application process, pre-populating information and providing real-time alerts to help eliminate the chance of errors.

Expansive data integration

Knowing the importance of reporting and data in the RIA space, Great American has built relationships with many of the top financial planning, portfolio management and reporting software companies, as well as data aggregation platforms, including Orion, Quovo, eMoney, EnvestNet, Tamarac and more. These relationships allow advisors to receive detailed annuity values within the same software they are already using to manage client portfolios.

About Great American Insurance Group

The annuity operations of Great American Insurance Group (GAIG) offer retirement solutions through the sale of traditional fixed, fixed-indexed and variable-indexed annuities in the retail, broker-dealer, financial institutions, registered investment advisor and education markets. Annuity subsidiaries include Great American Life Insurance Company® and Annuity Investors Life Insurance Company®. GAIG’s roots go back to 1872 with the founding of its flagship company, Great American Insurance Company. The members of GAIG are subsidiaries of American Financial Group, Inc. (AFG). AFG’s common stock is listed and traded on the New York Stock Exchange under the symbol AFG. AFG is a Fortune 500 Company with assets of approximately $65 billion. Learn more at


For more information about Great American’s annuity products, contact:
Donna Carrelli
Divisional Vice President, Marketing Services
Great American Insurance Group – Annuities

Great American Insurance Group Media Contact:
Diane P. Weidner
Great American Insurance Group
Assistant Vice President, Investor and Media Relations, American Financial Group