What is Embedded Insurance?

You have probably had the option to add travel insurance to a plane ticket purchase or insure a ticket to see your favorite artist in concert. These are both examples of embedded insurance.

Embedded insurance is a simple way for businesses to integrate insurance into their customers’ purchase journeys by offering the option to obtain coverage when buying products or services. The insurance is embedded into the buying experience—making it a quick and convenient way to obtain coverage.

Unlocking the Potential of Embedded Insurance in Modern Business

Embedded insurance can bring additional benefits to your business:

  •   Build customer engagement and loyalty with flexible insurance solutions
  •   Differentiate your business and help you win more deals
  •   Create new revenue streams

Embedded Distribution and Technology

Our Embedded Solutions team is an expert in embedded insurance technology. We work with you to understand your unique needs and distribution channels. From there, we connect you with one of our specialty teams to ensure a seamless implementation of the embedded insurance coverage that’s right for your customers.

The embedded insurance market continues to grow with new and innovative insurance products. Our team has a range of fully embedded insurance solutions. We’re always looking for brand new and new-to-Great American embedded insurance products. Contact us today to discuss your embedded insurance needs.

Industries We Serve

  • Cargo
  • Ticket
  • Travel
  • Events
  • Package protection
  • Product protection for online retailers, including collectibles, jewelry and luxury goods
  • Franchises
  • Independent contractors

Don’t see your industry listed? The industries above are only a sample of those we cover. Contact us today to find out if we can tailor the coverage you’re looking for.

Why Choose Great American for Embedded Insurance Solutions?

For over 150 years, Great American Insurance Company, the lead insurer of Great American Insurance Group, has provided commercial insurance agents and insureds the kind of specialty support they deserve. Great American can provide flexible solutions for the embedded insurance channel, including:

  • A broad offering of specialty commercial and personal lines products for hundreds of niche industries in the embedded channel
  • Tailored and micro-products to meet the needs of your business
  • Contractual Liability Insurance Policies, or CLIPs, that have broad coverage opportunities while simplifying transactions
  • The choice between full suite or a la carte insurance operational capabilities
  • Leading APIs and other embedded technology
  • Captive and risk-sharing agreements
  • Industry-leading claims-handling capabilities
  • Financial strength you can count on