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Our claims professionals specialize in the markets they serve.

Artificial Intelligence Risk Management: What It Is, Why It Matters, and How to Manage It

Jul 20, 2026, 11:30 AM
Learn how to identify and manage artificial intelligence risks, including governance, data privacy, and compliance considerations for organizations.
Learn how to identify and manage artificial intelligence risks, including governance, data privacy, and compliance considerations for organizations.
artificial intelligence risk management
Learn how to identify and manage artificial intelligence risks, including governance, data privacy, and compliance considerations for organizations.
Author : Great American Insurance Group
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What This Means for Organizations

Artificial intelligence (AI) and smart technologies are being adopted quickly across many industries. As adoption grows, artificial intelligence risk management is becoming an increasingly important consideration for organizations.

These tools are commonly used to support document review, data analysis, communications, monitoring and decision-making.

At a basic level:

  • Artificial intelligence (AI) refers to systems that can process information, generate content or assist with decisions based on data inputs
  • Smart technologies, including wearables and connected devices, can collect, transmit and analyze data in real time

Many organizations are integrating these tools into everyday operations — sometimes formally, and sometimes informally through individual employee use.

While these technologies can improve efficiency, they also introduce new operational, privacy, and liability considerations that may not be fully addressed by existing policies or controls. As a result, organizations are placing greater focus on structured AI risk management practices.

Why Artificial Intelligence Risk Management Matters: Key Risk Considerations

As adoption increases, several risk exposures are becoming more relevant.

1. Governance and Oversight Gaps

In many cases, AI adoption is advancing faster than formal governance. This creates challenges for effective artificial intelligence risk management.

Without clear policies:

  • Employees may use unapproved or unsecured tools (“shadow AI”)
  • Sensitive or proprietary information may be shared unintentionally
  • Responsibilities for reviewing or validating outputs may be unclear

These gaps can increase the likelihood of errors, inconsistent practices, and compliance issues.

Organizations may benefit from aligning governance practices with structured frameworks such as the AI Risk Management Framework from the National Institute of Standards and Technology, which is designed to support AI risk identification and mitigation.

2. Reliability and Decision-Making Risk

AI-generated outputs can be useful but are not always accurate, complete, or unbiased—making validation a critical component of artificial intelligence risk management.

Potential impacts include:

  • Incorrect or incomplete information being used in decision-making
  • Overreliance on outputs without independent verification
  • Inconsistent performance across tools or use cases

In higher-risk environments, these issues may contribute to operational errors, financial loss, or reputational harm.

3. Legal and Regulatory Uncertainty

The regulatory environment for AI continues to evolve, creating additional complexity for AI risk management programs.

Organizations may be subject to:

  • Existing laws related to consumer protection, employment practices, and data privacy
  • A growing number of state-specific requirements tied to automated decision-making
  • Regulatory guidance from federal or state agencies

Federal regulators, including the  Federal Trade Commission, have indicated that existing consumer protection laws apply to AI-enabled products and services.

Organizations can also monitor state-level developments through resources such as the US State Privacy Legislation Tracker.

While traditional legal frameworks still apply, AI introduces uncertainty around responsibility and liability—particularly when decisions involve automation.

4. Privacy and Data Protection Exposures

AI tools and smart devices often rely on large data inputs, making data handling a central component of artificial intelligence risk management.

Key concerns include:

  • Entry of confidential, sensitive, or regulated data into AI tools
  • Collection of audio, video, or behavioral data through connected devices
  • Lack of clarity around how data is stored, retained, or reused

Depending on the circumstances, these exposures may increase the risk of:

  • Data misuse or unauthorized disclosure
  • Privacy-related complaints or regulatory scrutiny
  • Reputational damage following an incident

The broader data privacy landscape continues to evolve, requiring organizations to remain adaptable.

5. Smart Wearables and Monitoring Technologies

Wearable devices and smart technologies introduce additional considerations within an AI risk management framework, especially in workplace or client-facing environments.

These devices may:

  • Capture or transmit data in ways that are not immediately apparent
  • Raise concerns around consent, monitoring, and transparency
  • Blur the line between personal and organizational responsibility

Without clear policies, organizations may face privacy concerns, employee relations issues, or compliance challenges.

How to Approach Artificial Intelligence Risk Management

Organizations do not need to eliminate AI or smart technology use. However, taking structured steps can help reduce exposure.

Establish Governance and Acceptable Use Policies

  • Develop an AI acceptable use policy outlining permitted and restricted activities
  • Define approved tools and platforms
  • Assign ownership for oversight and risk management
  • Align governance with frameworks such as the NIST Cybersecurity Framework

Strengthen Data Protection Practices

  • Limit or prohibit entry of sensitive data into public AI tools
  • Align AI use with existing privacy and security policies
  • Review vendor data handling, storage, and retention practices

Maintain Human Oversight

  • Require human review of AI-generated outputs, especially for critical decisions
  • Encourage validation of accuracy and completeness
  • Avoid relying solely on automated recommendations in higher-risk scenarios

Evaluate Third-Party Risk

  • Conduct due diligence on AI vendors and platforms
  • Review contracts for:
    • Data ownership
    • Confidentiality
    • Allocation of responsibility

Provide Training and Awareness

  • Educate employees on appropriate AI use
  • Reinforce understanding of limitations, including bias and inaccuracies
  • Clarify data privacy responsibilities

Set Expectations for Smart Device Use

  • Establish policies governing recording-enabled or data-collecting devices
  • Consider restrictions in sensitive environments (e.g., healthcare settings, client locations)
  • Evaluate whether notification or consent requirements apply

Final Considerations

Artificial intelligence and smart technologies offer meaningful operational benefits. At the same time, they introduce evolving risks that require ongoing attention.

Organizations that prioritize artificial intelligence risk management—with a focus on governance, data protection, and human oversight—may be better positioned to adopt these technologies while managing potential exposures.

Even with controls in place, some level of risk will remain. Practices may need to evolve as technologies, regulations, and organizational use cases continue to develop.

Frequently Asked Questions (FAQ)


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  • Cyber Risk
  • Loss Control
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