Embedded insurance across the leasing lifecycle
Our embedded solutions seamlessly offer insurance at the right moment — whether it’s during origination, booking or servicing.
Insurance requirements are fulfilled without disrupting the transaction, allowing lessors to fund quickly while still protecting their assets.
Click the steps below to see how our solutions can fit into your processes.
Benefits of Embedded Insurance
Increases revenue potential
Drives satisfaction, retention and referrals
No disruptions to your current systems
Faster deals with less insurance hassle
How it Works
From discovery to embedded in just a few months
Assess
We start by understanding your financing workflow and requirements.
Connect
We determine the best way to connect insurance into your workflow (Salesforce plug-ins, APIs or custom builds).
Embed
We work with you and your service providers to implement.
What clients are saying
"Our insurance program has been a game-changer for our business operations. The program helps accelerate our customers’ transactions. This enhancement in speed and service has not only improved customer satisfaction but has also reinforced our clients' trust in us."
– Lyndon Thompson, President of Byline Financial Group
"Great American specializes in insuring equipment finance risks. They tailor programs to meet clients’ needs and recommend solutions to enhance the customer experience through deep, customer-focused interactions."
– Shaun Buswell, Vice President with Alliance Funding Group
"The digital solutions we implemented with Great American will enhance customer experience, operations and communications. We look forward to future opportunities to support our customers together."
– Daryn Lecy, CLFP, Senior Vice President and COO with Oakmont Capital Services
Specialty Equipment News
Brendan Cronin Recognized for 'Creating Change & Innovation' in the Equipment Finance Industry
We are proud to announce that Brendan Cronin, Divisional Vice President of Innovation, has been named to Monitor magazine’s 2025 Most Influential People list, recognized for ‘Creating Change & Innovation’ in equipment finance. This honor celebrates forward-thinkers who actively pursue and implement breakthrough ideas to evolve the industry.
Brendan was recognized for his leadership in transforming how insurance solutions are offered throughout the leasing lifecycle. For decades, default-option insurance, often referred to as “force-placed insurance,” has been the industry standard, typically applied only after booking and funding. While still a valued coverage option and effective in keeping deals on track, it’s limited to one point in the leasing process.
Challenging this status quo, Brendan led an initiative to integrate digital solutions, like APIs, into the leasing process. This breakthrough allows equipment finance companies to offer insurance at multiple points in the lifecycle - including originations, booking, funding, and servicing. These automated data connections can create more seamless, transparent, and customer-centric experiences.
Brendan’s contributions push the boundaries of industry norms by transforming insurance from a basic requirement into a strategic tool for growth and customer loyalty. Recent implementations have already shown promise in reducing insurance cancel rates, streamlining workflows, and unlocking new business value.
Challenging convention can be a risk – potentially disrupting a 40-year standard for our own business offering of default-option solutions. But Brendan’s work proves that innovation doesn’t compete - it complements. Insurance can serve as both a back-end necessity and a front-end value driver. Obtaining adequate coverage anywhere in the leasing process can now be faster, smarter, and more customer focused.
We congratulate Brendan on this well-deserved recognition and look forward to seeing his continued impact on our industry.
- Property & Casualty
- Specialty Equipment
