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Digitally offer insurance at the right moment to streamline your deals - whether it's during origination, booking or servicing.

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The right insurance can make a real impact on your operations - and your customers'.
Less risk for you. Less downtime for them.


Faster Closings Icon  Why You'll Love It


  • Faster closings from less insurance friction
  • New revenue opportunities
  • Increased customer satisfaction and retention

Broader Coverage Icon  Why They'll Love It


  • Broader coverage than other commercial policies
  • Fixed pricing with easy repair or replacememt
  • Claims professionals who know equipment

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What clients are saying

"Our insurance program has been a game-changer for our business operations. The program helps accelerate our customers’ transactions. This enhancement in speed and service has not only improved customer satisfaction but has also reinforced our clients' trust in us."

– Lyndon Thompson, President of Byline Financial Group

"Great American specializes in insuring equipment finance risks. They tailor programs to meet clients’ needs and recommend solutions to enhance the customer experience through deep, customer-focused interactions."

– Shaun Buswell, Vice President with Alliance Funding Group

"The digital solutions we implemented with Great American will enhance customer experience, operations and communications. We look forward to future opportunities to support our customers together."

– Daryn Lecy, CLFP, Senior Vice President and COO with Oakmont Capital Services

Specialty Equipment News

Brendan Cronin Recognized for 'Creating Change & Innovation' in the Equipment Finance Industry

Oct 30, 2025, 09:55 AM
Brendan Cronin, Divisional Assistant Vice President of Digital Products, was named to Monitor magazine’s 2025 Most Influential People list for driving innovation in equipment finance through digital insurance integration. His leadership has transformed insurance from a back-end necessity into a strategic, customer-centric tool offered throughout the leasing lifecycle.
Brendan Cronin, Divisional Assistant Vice President of Digital Products, was named to Monitor magazine’s 2025 Most Influential People list for driving innovation in equipment finance through digital insurance integration. His leadership has transformed insurance from a back-end necessity into a strategic, customer-centric tool offered throughout the leasing lifecycle.
Brendan Cronin, Divisional Assistant Vice President of Digital Products, was named to Monitor magazine’s 2025 Most Influential People list for driving innovation in equipment finance through digital insurance integration. His leadership has transformed insurance from a back-end necessity into a strategic, customer-centric tool offered throughout the leasing lifecycle.
Author : Great American Insurance Group
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Published Date : Oct 28, 2025, 23:00 PM

We are proud to announce that Brendan Cronin, Divisional Vice President of Innovation, has been named to Monitor magazine’s 2025 Most Influential People list, recognized for ‘Creating Change & Innovation’ in equipment finance. This honor celebrates forward-thinkers who actively pursue and implement breakthrough ideas to evolve the industry.

Brendan was recognized for his leadership in transforming how insurance solutions are offered throughout the leasing lifecycle. For decades, default-option insurance, often referred to as “force-placed insurance,” has been the industry standard, typically applied only after booking and funding. While still a valued coverage option and effective in keeping deals on track, it’s limited to one point in the leasing process.

Challenging this status quo, Brendan led an initiative to integrate digital solutions, like APIs, into the leasing process. This breakthrough allows equipment finance companies to offer insurance at multiple points in the lifecycle - including originations, booking, funding, and servicing. These automated data connections can create more seamless, transparent, and customer-centric experiences.

Brendan’s contributions push the boundaries of industry norms by transforming insurance from a basic requirement into a strategic tool for growth and customer loyalty. Recent implementations have already shown promise in reducing insurance cancel rates, streamlining workflows, and unlocking new business value.

Challenging convention can be a risk – potentially disrupting a 40-year standard for our own business offering of default-option solutions. But Brendan’s work proves that innovation doesn’t compete - it complements. Insurance can serve as both a back-end necessity and a front-end value driver. Obtaining adequate coverage anywhere in the leasing process can now be faster, smarter, and more customer focused.

We congratulate Brendan on this well-deserved recognition and look forward to seeing his continued impact on our industry.

Read the full story in the Monitor's magazine.

Categories :
  • Property & Casualty
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  • Specialty Equipment
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