Insurance That Works The Way You Do
From embedded experiences to traditional programs, our insurance can be built around your business.
The right insurance can make a real impact on your operations - and your customers'.
Less risk for you. Less downtime for them.
Why You'll Love It
- Faster closings from less insurance friction
- New revenue opportunities
- Increased customer satisfaction and retention
Why They'll Love It
- Broader coverage than other commercial policies
- Fixed pricing with easy repair or replacememt
- Claims professionals who know equipment
Protecting Equipment Across The U.S. and Canada
Physical Damage Insurance
Covers most types of physical loss or damage, including risks that are often excluded from standard policies (like flood, wind or transit).
Stipulated Loss Gap Coverage
Insures the difference between the actual cash value of commercial equipment and the unpaid balance on the lease in the event of a total loss.
Equipment Residual Value Insurance
Allows lessors to account for operating leases like finance leases - accelerating earnings and protecting against unforeseen declines in market value down the road.
Insurance Tracking
Monitors coverage status and detects uninsured assets that create risk for your business. Included in embedded insurance programs or available as a stand-alone service.
Rental Loss Damage Waiver
Provides coverage for equipment while out on rental.
Machine Tool Operator Error
Covers physical damage to a machine tool caused by an operator's programming.
Contingent & Excess Liability
Protects against legal exposure in a lawsuit involving a lessor's equipment.
Repossession
Protects a lessor during the repossession process of equipment or commercial titled vehicles.
Not sure what's right for your business?
Every business is different, so we tailor insurance solutions to fit your needs. Let's connect for a quick 30-minute conversation and identify the best path forward.
What clients are saying
"Our insurance program has been a game-changer for our business operations. The program helps accelerate our customers’ transactions. This enhancement in speed and service has not only improved customer satisfaction but has also reinforced our clients' trust in us."
– Lyndon Thompson, President of Byline Financial Group
"Great American specializes in insuring equipment finance risks. They tailor programs to meet clients’ needs and recommend solutions to enhance the customer experience through deep, customer-focused interactions."
– Shaun Buswell, Vice President with Alliance Funding Group
"The digital solutions we implemented with Great American will enhance customer experience, operations and communications. We look forward to future opportunities to support our customers together."
– Daryn Lecy, CLFP, Senior Vice President and COO with Oakmont Capital Services
Specialty Equipment News
Brendan Cronin Recognized for 'Creating Change & Innovation' in the Equipment Finance Industry
We are proud to announce that Brendan Cronin, Divisional Vice President of Innovation, has been named to Monitor magazine’s 2025 Most Influential People list, recognized for ‘Creating Change & Innovation’ in equipment finance. This honor celebrates forward-thinkers who actively pursue and implement breakthrough ideas to evolve the industry.
Brendan was recognized for his leadership in transforming how insurance solutions are offered throughout the leasing lifecycle. For decades, default-option insurance, often referred to as “force-placed insurance,” has been the industry standard, typically applied only after booking and funding. While still a valued coverage option and effective in keeping deals on track, it’s limited to one point in the leasing process.
Challenging this status quo, Brendan led an initiative to integrate digital solutions, like APIs, into the leasing process. This breakthrough allows equipment finance companies to offer insurance at multiple points in the lifecycle - including originations, booking, funding, and servicing. These automated data connections can create more seamless, transparent, and customer-centric experiences.
Brendan’s contributions push the boundaries of industry norms by transforming insurance from a basic requirement into a strategic tool for growth and customer loyalty. Recent implementations have already shown promise in reducing insurance cancel rates, streamlining workflows, and unlocking new business value.
Challenging convention can be a risk – potentially disrupting a 40-year standard for our own business offering of default-option solutions. But Brendan’s work proves that innovation doesn’t compete - it complements. Insurance can serve as both a back-end necessity and a front-end value driver. Obtaining adequate coverage anywhere in the leasing process can now be faster, smarter, and more customer focused.
We congratulate Brendan on this well-deserved recognition and look forward to seeing his continued impact on our industry.
- Property & Casualty
- Specialty Equipment







