Insurance That Works The Way You Do
From embedded experiences to traditional programs, our insurance can be built around your business.
The right insurance can make a real impact on your operations - and your customers'.
Less risk for you. Less downtime for them.
Why You'll Love It
- Faster closings from less insurance friction
- New revenue opportunities
- Increased customer satisfaction and retention
Why They'll Love It
- Broader coverage than other commercial policies
- Fixed pricing with easy repair or replacememt
- Claims professionals who know equipment
Protecting Equipment Across The U.S. and Canada
Physical Damage Insurance
Covers most types of physical loss or damage, including risks that are often excluded from standard policies (like flood, wind or transit).
Stipulated Loss Gap Coverage
Insures the difference between the actual cash value of commercial equipment and the unpaid balance on the lease in the event of a total loss.
Equipment Residual Value Insurance
Allows lessors to account for operating leases like finance leases - accelerating earnings and protecting against unforeseen declines in market value down the road.
Insurance Tracking
Monitors coverage status and detects uninsured assets that create risk for your business. Included in embedded insurance programs or available as a stand-alone service.
Rental Loss Damage Waiver
Provides coverage for equipment while out on rental.
Machine Tool Operator Error
Covers physical damage to a machine tool caused by an operator's programming.
Contingent & Excess Liability
Protects against legal exposure in a lawsuit involving a lessor's equipment.
Repossession
Protects a lessor during the repossession process of equipment or commercial titled vehicles.
Equipment Types
Construction & Earthmoving Equipment
- Backhoes
- Drilling Equipment
- Excavators
- Graders and Loaders
- Skid Steers
Industrial & Manufacturing Equipment
- 3D Printers
- Automotive and Garage Equipment
- Embroidery Equipment
- Machine Tools, including CNC
- Material Handling Equipment
Medical & Healthcare Equipment
- Dental Equipment
- Digital Radiography and Scopes
- Healthcare Equipment
- Mobile Medical Equipment
- Veterinary Equipment
Office & Business Equipment
- Copiers and Printers
- Mailing Equipment
- Phone Systems
- Printing and Binding Equipment
Outdoor, Recreation & Landscaping Equipment
- Amusement Equipment
- Chippers and Stump Grinders
- Golf Carts
- Lawncare Equipment
Retail, Hospitality & Commercial Equipment
- Fitness Equipment
- Laundry Equipment
- Registers, Scanners, and Point of Sale Systems
- Restaurant and Vending Equipment
Technology, Media & Security Equipment
- Broadcasting Equipment
- Computers and Servers
- Photography and Videography Equipment
- Recording Equipment
- Security Systems
Transportation & Mobile Assets
- Commercial-Titled Vehicles
- Trailers
- Railcars
- Barges
Not sure what's right for your business?
Every business is different, so we tailor insurance solutions to fit your needs. Let's connect for a quick 30-minute conversation and identify the best path forward.
What clients are saying
"Our insurance program has been a game-changer for our business operations. The program helps accelerate our customers’ transactions. This enhancement in speed and service has not only improved customer satisfaction but has also reinforced our clients' trust in us."
– Lyndon Thompson, President of Byline Financial Group
"Great American specializes in insuring equipment finance risks. They tailor programs to meet clients’ needs and recommend solutions to enhance the customer experience through deep, customer-focused interactions."
– Shaun Buswell, Vice President with Alliance Funding Group
"The digital solutions we implemented with Great American will enhance customer experience, operations and communications. We look forward to future opportunities to support our customers together."
– Daryn Lecy, CLFP, Senior Vice President and COO with Oakmont Capital Services
Specialty Equipment News
Insurance as Part of the Deal: Why Embedded Experiences Are Becoming the New Standard
As equipment finance teams continue to modernize their technology stacks, there’s a growing expectation that critical tasks all live where the work happens. Leasing platforms, CRMs, and digital workflows continue to mature and teams are rethinking how every part of the deal fits together.
Following that trend, more organizations are embedding insurance directly into their core workflows rather than treating it as a parallel step or separate system. The result is an even more connected and efficient deal experience - one where insurance supports momentum instead of competing with it.
Why Embedded Experiences Matter Now
Customers want answers and results faster than ever. Teams are managing higher volumes with leaner resources. In this environment, context switching can becomes costly.
When insurance lives outside the leasing workflow, even well designed processes can feel fragmented. Teams may need to re-enter data, track down statuses, or rely on updates from other groups. By contrast, an in workflow experience keeps progress visible and intuitive, so lease contracts stay on track and assets are properly protected.
Embedded insurance connects asset coverage directly to the deal record. Quotes, enrollments, premiums, and certificates live in the same environment as the opportunity itself, creating a more cohesive experience for everyone involved.
A Real World Example Inside Salesforce
One equipment finance company recently embedded insurance directly into its Salesforce workflow. Rather than relying on a separate system, insurance actions were handled within the deal view.
With insurance fully embedded, teams experienced:
- Coverage quoted and placed in as little as 2 minutes
- Requirements met 5X faster with fewer handoffs
- Less friction and manual tasks
- Better visibility into insurance statuses to keep deals on track
Download the case study to see how they did it.
- Property & Casualty
- Specialty Equipment
